Reading Anthony Gifford's blog (http://antgifford.blogspot.co.uk/) what I found interesting was how he discussed publicity for celebrities, and how Web 2.0 enhances their careers. Also from a customer service perspective, with the likes of Twitter, customers now know, when they tweet a company, they are speaking directly with an advisor, as opposed to the usual "We will respond in 2-4 days" generic email response.
Take this hilarious twitter conversation between customer and supermarket. Granted, all for fun, but things like this wouldn't happen if it weren't for Web 2.0.
I am an avid tweeter and spend heaps of time on youtube. Some of my favourite youtubers are famous simply because of youtube, and the help of facebook/twitter publicity. I know musicians who are now playing some of the UKs biggest festivals, because they created a fanbase through youtube.
It fascinates me how much the internet influences life nowadays. I wonder just where we would be without it.
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